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Machine Embroidery Coaching

Personalised. Technical. Your Embroidery Machine, Your Goals.z

Have you followed the manuals or watched endless videos – yet still find yourself battling thread breaks or tension headaches? You’re not alone. Group classes sometimes move too fast, don’t cover the exact questions you have in the moment, or simply don’t fit into your available time.

Sometimes what you really need isn’t more information, but personal guidance tailored to your embroidery machine and your challenges.

Our 1-to-1 Machine Embroidery Coaching Programme gives you a dedicated, experienced coach focused entirely on YOU – your settings, your questions and your goals. Whether you’re a hobbyist or a professional, you’ll move confidently from trial and error to flawless execution, learning at your own pace and achieving beautiful, professional finishes on all your embroidered items.

Coaching Programmes

We offer four tailored coaching options, designed to support you at every stage of your embroidery journey – entry-level beginner, hobbyist, small-scale income embroiderer, and large-scale embroiderer. Each tier meets you where you are and addresses the challenges specific to your level.

Every programme focuses on the troubleshooting issues most commonly experienced at that stage, giving you targeted, practical guidance that leads to smoother workflows and consistently professional results.

HOBBY
Hatching Hooper

You've just entered the exciting world of machine embroidery! Speed up the learning curve with this tier.
R 959 (R480/hour)
  • 2 Hours Coaching
  • Machine Anatomy
  • Basic Machine Maintenance
  • Threading for Embroidery
  • Selecting the Right Needles
  • Understanding "The Big 3" (Stabilizers, Fabrics & Hoops)
  • Basic Troubleshooting

HOBBY
Hoop Hobbyist

You're doing machine embroidery for gift and fun. Master techniques that international mastery classes cover.
R 2 789 (R465/hour)
  • 6 Hours Coaching
  • Overview of Basics
  • Perfecting Hooping Techniques (Centering & Alignment)
  • Tension Adjustment for Different Thread Weights
  • Using Specialty Stabilizers (Wash-Away/Sticky)
  • Advanced Troubleshooting
Popular

PRO
Hoop Hero

You earn a side income from your 1-needle embroidery machine. Enhance your embroidery flow.
R 5 459 (R455/hour)
  • 12 Hours Coaching
  • Digital Copy of the Book "Threading Profits" by Louis Pretorius
  • Batch Production Techniques
  • Placement for Professional Logos
  • Calculating "Cost-per-Stitch" for Pricing
  • Troubleshooting for High-Quality Commercial Results

PRO
Multi-Needle Mover

Optimize your workflow and increase your profit of your industrial embroidery machine with this tier.
R 5 459 (R455/hour) Plus travel fee calculated at AA rates
  • 12 Hours Coaching
  • Digital Copy of the Book "Threading Profits" by Louis Pretorius
  • Multi-Needle Threading Paths
  • Automatic Colour Change Programming
  • High-speed Tension Balancing
  • Industrial Oiling/Maintenance
  • Efficient Hoop Changes for Bulk Orders

Custom Coaching

Have specific topics you’d like to focus on during private 1-to-1 coaching? No problem at all. Simply get in touch with your list, and we’ll tailor a session to your needs and send you a personalized estimate.

PRICING ARE AS FOLLOWS:
1 hour: R495
2 hours: R480
6 hours: R465
12 hours: R455

Need Additional Sessions?

If you find that your allotted coaching time isn’t quite enough to cover everything you want to work on, no worries at all – you can easily book additional sessions at R480 per hour to continue where you left off. That way you get the focused, personalised support you need, exactly when you need it.

FAQ

With 1-to-1 coaching, you get undivided attention focused entirely on your machine, projects and questions. Group classes share the coach’s time among multiple learners, follow a set pace, and may not address every individual challenge – whereas private coaching adapts in real time to what you need most.

Private coaching costs more because you’re paying for personalised expertise, flexible scheduling, and customised solutions focused solely on your progress. You receive immediate, detailed feedback, direct problem-solving and lessons built specifically around your learning goals – not a one-size-fits-all curriculum.

That depends on the level you choose.The Hatching Hooper tier is designed for complete beginners, while others expect some machine embroidery familiarity. Your coach will confirm prerequisites and help you choose the right entry point to ensure you get the most out of your sessions.

Yes – in most private coaching setups you work directly with your own machine, so that you learn on the exact equipment you use every day. This personalised focus helps you troubleshoot real, machine-specific issues.

No problem! You can easily book additional coaching sessions at an hourly rate of R480 per hour so you get the extra time you need to fully master specific techniques or solve lingering issues.

Because every session is tailored to your skill level and goals, many learners see faster progress compared with self-study or group classes.

Immediate, personalised feedback means you spend less time guessing and more time stitching with confidence.

Absolutely! You’re encouraged to let us know the exact topics you want to focus on – from machine basics to advanced techniques – and coaching will be structured to tackle the areas you care about most.

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